The year 2014 has come and gone and Google has made different changes in their algorithm such as Google Panda Algorithm Update 4.0. From Pigeon to Pirate 2.0, Google made 14 notable updates in their algorithms that hampered different top websites. You are newbies to start abc of blogging? You can chose these free 2015 Top Free Content Management System for Designer and Developer
The link building and SEO practices have been changing every now and then. From link wheel, link farm and all other traditional practices, to all other black techniques, Google has been sorting the things out making the ranking as genuine as possible. With 2015 rolling out and considering all updates up to date from Google, I try to explain some important SEO strategies that would still work out in 2015.
Before starting, I would like to mention a case study I have been doing to rank my newly developed blog http://www.dipincome.com in a keyword, ‘Different ways to make passive revenue Online.'
Getting SSL
It is quite strange for Google to reveal its working algorithm, however August 6, 2014 was the day when Google revealed their Https/SSL update where they claimed that they would be giving advantages to sites with Secure Socket Layer(SSL). Although the ranking priorities would be minimum according to Google, adding SSL would be a great choice.
Although adding SSL would be a tough and expensive job, webmasters could enjoy a comparative advantage over their competitors.
Link Building
The traditional link building activities are all isolated by Google, however link building is still the best factor that would affect search rankings. Search for ‘Click Here’ in Google, a site without a word ‘click here’ on its page (get.adobe.com) would rank high better than its competitor that has a domain name and keywords relevant to the search Keyword. This proves the power of Link Building still exists and will exist in the year 2015. Link Building still helps to better the ranking, until they are genuine and not overclocked.
The links should be diversified and the anchor texts should be made as natural as possible.
Social Engagement
The use of social sites would better both visits and Search Engine Rankings. Encourage your visitors to share your content in different social sites(Google+, Facebook and Twitter preferred) and your site would do better in search Ranking. However the changes would be minimal with fewer shares, a drastic change could be seen in some viral posts. You are planning to migrate to wordpress. Here is the tips how to migrate from blogger to wordpress without losing your Google Rank.
Brand Mentions
Backlinks have always been a key factor for ranking; however Google has also considered brand mentions in other websites a SEO factor. That would be some sites referencing your website without linking. Traditionally a third party website referring your blog or a website as source : yoursite.com had no value in search Engine rankings, however Google takes this into account. Additionally a link with an anchor keyword used to have better value, however now a backlink with a brand mentioned to your website.(http://www.yoursite.com) would still add some notable value to your website.
Article By : Dipendra Pokharel
No comments: