Updated June 12, 2014 to include renovation Consultations Spam 3.0. Here is the Recent changes in the Google Algorithm
Is not it amazing?
Google updates its algorithm about 500 times a year (equivalent to a change every 17.5 hours ). Sometimes they are small adjustments that go unnoticed. Others, powerful transformations able to flip the results. In any case, all updates have the power to affect your site somehow.
How do you prepare?
- First, using good practice SEO. It is the best way to prevent Google puts you in the spotlight .
- Secondly, keeping you up to date. Because if you know the movements of the search at any time, you can act immediately and rectify the situation as soon as possible.
Here you will find all the Google changes you need to know.
Consultations spam / Payday loan - June 12, 2014
This update introduces a new algorithm aimed at cleaning the search engine results for queries prone to spam, such as those related to loans, drugs and pornography.
- Consultations spam 3 (June 12, 2014) - Just three weeks after the last algorithm update 3rd version appears, focused consultations as spam on Google.com. No information for Google versions in other languages.
- Consultations spam 2 (May 18, 2014) - It is "the next generation of the algorithm" according to a Google spokesman to SEL . The version is aimed at sites that spam high level and affects 0.2% of queries in English. Unclear scope for other languages.
- Consultations spam 1 (June 11, 2013) - have varying degrees of impact . U.S. affects 0.3%, while in Turkey reaches 4% to be more spam.
Panda - May 20, 2014
Panda is one of the most famous algorithms, designed to combat low quality content in the search engine results.
On the one hand, penalizes sites that offer poor content, content farms and sites with a ratio of excessive ads. While on the other hand, rewards those who create unique and relevant content for their users.
The first update affects 11.8% of queries in English and since updates occur every few weeks. In August 2011 he began considering queries in Spanish, with an impact of between 6 and 9%.
Currently integrated into the core of Google, which continues to be updated once a month or so. Google stopped Panda updates confirmed in July 2013, following its inclusion in algorithmic core.
This is the history of Google Panda updates. Those that are marked (*) are unofficial updates based on Glenn Gabe studies and other sources.
Panda 34 (May 20, 2014) - United upgrade by Matt Cutts as Panda 4.0 . It affects 7.5% of queries in English, while other languages do it in different degrees (unrevealed). A week later Matt speaks of a "kinder" architecture that paves the way for future iterations.- * Panda 33 (March 24, 2014) - Updated unconfirmed
- * Panda 32 (February 11, 2014) - Updated unconfirmed
- * Panda 31 (January 11, 2014) - Updated unconfirmed
- * Panda 30 (17 December 2013) - Updated unconfirmed
- * Panda 29 (November 18, 2013) - Updated unconfirmed
- * Panda 28 (September 16, 2013) - Updated unconfirmed
- * Panda 27 (August 26, 2013) - Updated unconfirmed Panda 26 (July 18, 2013) - Despite the refusal of Google to mention new Panda update, confirm the incorporation of new signals to the algorithm to improve its accuracy.
- Panda 25 (March 14, 2013) - According to Matt Cutts, will be the last official update of Panda. Thereafter, Panda is integrated into the core algorithmic Google .
- Panda 24 (January 22, 2013) - The first official 2013 update Affects 1.2% of queries in English..
- Panda 23 (December 21, 2012) - It affects 1.3% of queries in English.
- Panda 22 (November 21, 2012) - A minor update that affects 08% of queries in English.
- Panda 21 (November 5, 2012) - A minor update that affects 1.1% of queries in English. Globally, affecting only 0.4%.
- Panda 20 (September 27, 2012) - It overlaps the updating of Exact Match Domains (EMD) and has a big impact . It affects 2.4% of queries in English.
- Panda 19 (September 18, 2012) - A minor update that affects 0.7% of the consultations.
- Panda 18 (August 20, 2012) - A minor update that affects approximately 1% of the consultations.
- Panda 17 (July 24, 2012) - Cause fluctuations in rankings for a few days, although minimal. It affects approximately 1% of the consultations.
- Panda 16 (June 25, 2012) - A minor update that affects approximately 1% of the consultations.
- Panda 15 (June 9, 2012) - An update with more impact than the previous two. Affects 1% of the consultations.
- Panda 14 (April 27, 2012) - Update minimum impact.
- Panda 13 (April 19, 2012) - Update minimum impact.
- Panda 12 (March 23, 2012) - Google announced this update via Twitter . It affects approximately 1.6% of the consultations.
- Panda-11 (February 27, 2012) - Update minimum impact.
- Panda 10 (January 18, 2012) - Update minimum impact.
- Panda 9 (November 18, 2011) - After this update Google starts making more frequent changes in Panda, but with less impact. This specifically affects less than 1% of the consultations.
- Panda 8 (October 19, 2011) - Matt Cutts announced this update via Twitter . It affects 2% of about queries.
- Panda 7 (September 28, 2011) - Although this is an update of negligible impact, some sites report major changes in the rankings .
- Panda 6 (August 12, 2011) - Panda is officially deployed worldwide (including Spain). It has a big impact, between 6 and 9% of consultations.
- Panda 5 (July 23, 2011) - Update minimum impact.
- Panda 4 (June 16, 2011) - Update minimum impact.
- Panda 3 (May 10, 2011) - Update minimum impact.
- Panda 2 (April 11, 2011) - The official deployment Panda internationally to English-speaking countries (not USA). It affects 2% of the consultations.
- Panda 1 (February 24, 2011) -. First version of Panda, designed to inquiries in English in the U.S. Despite its announcement , are surprised by most of the SEO community. Affects 11.8% of consultations.
Page Layout / Page layout - February 6, 2014
Page layout algorithm affects sites where content is buried under a pile of ads.
Having to scroll to find the content you are looking for results in a poor user experience. It is the reason why Google wants to prevent such pages in their results. With the page layout algorithm sites that only show ads above the fold have worse rankings.
These are known algorithm updates:
- Page Layout Algorithm 3 (February 6, 2014) - Matt Cutt announces the update via Twitter , but does not specify to what extent it affects search results. Based on the analysis performed by the SEO community seems to be a minor adjustment without significant consequences.
- Page Layout Algorithm 2 (October 9, 2012) - First official update, announced by Matt Cutts on Twitter . It is suspected that Google was unable to update the algorithm at other times without making it public. It affects 0.7% of the searches in English significantly.
- Page Layout Algorithm 1 (January 19, 2012) - Launched two months after Matt Cutts revealed they were working on algorithms to determine how much content there above the fold. Affects 1% of searches globally.
Unconfirmed Updates - December 17, 2013
These updates are based on the signals picked up by webmasters around the world and SERPs analysis tools, but have not been confirmed by Google.
The latest updates have been unconfirmed:
- December 17, 2013 - Although Google denies hiding behind an update that changes are not usually important before Christmas, leading crawlers detect higher flucutaciones SERPs. Some SEOs, as Dan Petrovic , believe that this is the greatest fluctuation from Penguin 4 (version 2.0).
- November 14, 2013 - Friday 15 MozCast reports a temperature of 102 º and a large fluctuation SERPS.com. This overlaps misconceptions DNS in Webmaster Tools.
- July 26, 2013 - Friday 26 many webmasters detect significant fluctuations in their rankings, and MozCast SERPS.com 105 shows high volatility.
Penguin - October 4, 2013
Penguin is an algorithm designed to deal with web spam .
Affects sites that try to manipulate the rankings by black hat techniques such as keyword stuffing and, in particular, the creation of artificial links. Alternatively, sites that do not make use of these techniques are benefiting from the assigned space in the search engine results.
Google automatically searches for patterns in the profile links from sites in its index. When a positive is given, applies an algorithmic sancción resulting in a drop in rankings. Some of the affected sites become candidates for further manual review.
Although the impact of the update is less than the Panda according to official data, many sites notice its influence due to the common practice of creating links against search engine guidelines .
He is currently developing new versions to come.
Here are the updates for Google Penguin to date:
- Penguin 5 (October 4, 2013) -. 2.1 version of the algorithm according to the nomenclature of Google 's Matt Cutts announced on Twitter saying that affects ~ 1% of all queries "significantly".
- Penguin 4 (May 22, 2013) - On May 13, Matt Cutts in this video announces the imminent arrival of the second generation of Penguin (version 2.0). Ten days after the deployment is done. It affects 2.4% of queries in English, while in other languages the scope is unknown.
- Penguin 3 (October 5, 2012) - Suggesting a major update, Google just launched an update that affects ~ 0.3% of the consultations.
- Penguin 2 (May 26, 2012) - The first update of Penguin confirms that this is an external algorithm, similar to Panda. Matt Cutts announces it via Twitter as a data refresh. Affects less than 0.1% of the searches in English.
- Penguin 1 (April 24, 2012) - After weeks of speculation, Google officially launches update "web spam" , which later took the name Penguin. Affects ~ 3.1% of queries in English, but language reaches 5%.
Hummingbird / Hummingbird - September 26, 2013
English Hummingbird Hummingbird is the new Google search algorithm , designed to open the way to search real conversational.
With the increased use of mobile devices, Google has to be prepared to handle longer queries and colloquialisms , such as "how much is Madrid from here" or "compare butter with olive oil." Hummingbird adds the ability to understand the meaning of words, comparisons and apply filters in a given context, allowing the search engine to provide accurate results for complex queries.
Everything else remains the same, ie, the Penguin, Panda and even PageRank algorithms are still active and working in the same way.
Graphic Knowledge / Knowledge graph - September 26, 2013
The introduction of the knowledge graph or graph Knowledge is a step towards semantic search.
Basically, search queries related to people, places and objects. For example, if you want the name of a famous person, not just appear typical of matching search results, but a panel with semantic information gathered across the Web.
Key updates include:
- Knowledge5 Chart (September 26, 2013) - Powered by the search algorithm or Hummingbird Hummingbird, the knowledge graph acquires the ability to make comparisons and filters .
- Knowledge graph 4 (July 19, 2013) - Increased number of queries that show the knowledge graph in 50.4%. This is an unofficial update detected by Moz .
- Knowledge graph 3 (December 4, 2012) - Expanding the knowledge graph to Spanish , French, German, Portuguese, Japanese, Russian and Italian. According to Google it is more than a simple translation.
- Knowledge graph 2 (August 8, 2012) - On the one hand, the knowledge graph is extended to all English versions of Google. Furthermore, a carousel is added results in the top of the page.
- Chart of Knowledge 1 (May 16, 2012) - First version of the knowledge graph, limited to English.
Feature Articles / In-depth articles - August 8, 2013
In-depth articles The update is designed to highlight articles covering general topics in depth .
Google identifies queries that ask for something more than a quick response and includes a block of feature articles in the search results. These items are noted for their high quality and completeness.
The update affects 10% of queries in English on Google.com and is expected to expand to other languages and regions.
Very useful history about google algorithm
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