Google Launches Panda Algorithm Update 4.0

Google just released the update to its algorithm, called Panda 4.0. Confirmed Matt Cutts in his account of Twitter. Remember, this man is the Director of the Department against SPAM from Google, something like Gendarme nobody wants to be when committing a crime.

At the moment it is too early to know how the update will affect the sites around the world, this will be seen in the coming weeks and months but are already producing the first major setbacks. As always in these cases, there are winners and losers, just go up to them and other visitors ... better not think about it. As an illustrative example we can mention the website eBay, which has lost 80% of their organic traffic, almost nothing. Here you capture data ranking in the final days of eBay.

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Which brings us Panda 4.0?

The new "creature Google" has been updated primarily to counter and punish the following sections:

• Duplicate Content
• Content short and unimportant

This means that we must be especially careful in a series of rules that do not affect us Google Panda 4.0:

• Avoid duplicate on our website and stay away from the copies made to other content pages.
• Publish quality articles to stimulate the interest of the users. Do not be stingy when it comes to writing, you always think at least 400-600 words and if you have problems you can think of ideas, take your time. Use videos and pictures if you think it enriches your writing, everything that accompany useful content and will be valued by Google.
• Make sure all Titles and Meta Tags are unique and are not duplicated. If so, the time spent in modification. In this article on how to improve the Meta Tags You can find interesting information.

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What Does Panda 4.0 for us?

Panda 4.0 was created with the goal of "clean" mercilessly those sites whose content is of low quality or use Black Hat Techniques. At the moment it is not easy to determine what your results will Blog or Web, it seems that it is not just a simple actualization the database, but a change of algorithm in the making. This means that if you do not have the right skills, it is best to audit your website using some expert SEO you can report bugs found-if any-and take necessary measures. Otherwise, if your site is affected negatively, traffic will be greatly diminished.


In short, be patient and watch every day how your traffic responds from the day May 20, 2014. Failure to use a measuring tool, this is the time to "put the batteries”. Remember, a change in algorithm Google